Stay In MTN

Design and development of the Stay In MTN marketing site, for a Swiss endurance sports coach. The goal was to present the coaching offer and turn visitors into enquiries. The art direction relies on large black-and-white mountain photography, with an accent colour drawn from the brand identity. The homepage establishes the world immediately and drives towards coaching. Dedicated sections cover services, race results, media appearances and partners. The site was built on WordPress so the client could update content, results and news independently, with no technical help. The design is responsive and mobile-first, where most of the traffic sits. Images were compressed and loading times optimised despite the weight of the visuals. SEO was addressed on the main pages. The site has since been taken over by another provider: the version described here is the one I originally designed and built.