Jules Duc et fils

Design and development of the online shop for Jules Duc et fils, a Valais wine estate. The goal was to let the estate sell its bottles directly, with no middleman, while telling the story of the place and the winemaker. The art direction gives room to photography of the vineyard and the terraces overlooking the valley, with a serif typeface that speaks to tradition. The homepage invites visitors to explore the range and leads straight to the shop. Each wine has its own product page with grape variety, vintage and tasting notes. The WooCommerce checkout was configured for selling wine in Switzerland, with per-cuvée stock management and shipping costs. The site was built on WordPress with WooCommerce and Divi so the estate could add new vintages and adjust stock itself, in step with the harvest. The design is responsive and the photography was compressed to keep loading fast despite its weight.